We exist to cut through complexity with bold thinking and shared purpose. By uniting talent across our specialist agencies and partners, we create work that is culturally relevant, creatively fearless, and executed with the highest standards. We believe in the power of collective ambition, not just to build strong brands, but to contribute meaningfully to Africa’s growth.
Nahana operates across South Africa and the continent, with active capabilities in more than 20 African markets. Our teams collaborate across borders and specialisms to offer strategic, creative, and commercial impact at scale. Whether it is leading national campaigns, building platforms, designing content systems, or transforming brand architecture, we do it with relevance and rigour.
As a Group, we prioritise creativity, collaboration, and meaningful impact. We invest in our people, back bold ideas, and design ourselves to thrive across both local and pan-African ecosystems. We don’t follow the noise, we build what matters. We build brands that build Africa.
We call our operating system Open Architecture (OA), a collaborative, modular way of working that lets us bring together the best talent, tools, and thinking to build brands that build Africa.
Each Nahana agency is independently run, with its own leadership, culture, and specialisation. This independence fuels deep expertise and strong identity. But when brand challenges call for something bigger, OA kicks in, seamlessly connecting our teams to work as one.
We have refined this model through decades of experience managing complex, integrated solutions for some of Africa’s most iconic brands. With data in the spine, insight at the heart, and creativity in our blood, OA enables us to create solutions that are tailored, strategic, and culturally resonant.
Open Architecture is how we deliver agility without chaos. Scale without sameness. And creativity without compromise.
Our Open Architecture approach allows our clients to seamlessly access more specialist skills and the best talent, regardless of where those resources reside within Nahana Communications Group. Our capabilities include:
Consumer insight, market analysis, brand positioning, and performance frameworks.
Data strategy, first-party data, measurement, customer segmentation, and optimisation.
Brand identity, creative platforms, full-service campaign ideation and execution.
Integrated channel strategy, offline and digital media buying, and performance tracking.
UX/UI design, website and app development, martech integrations, and digital ecosystems.
Scalable content creation, video, photography, audio, and agile production solutions.
Visual design, packaging, retail, experiential, and brand environments.
Public relations, influencer partnerships, earned media, and corporate comms.
Who we are
Our Executive Committee
Our achievements
Produced thecountry's Most Liked TVC in 25 years of Kantar AdTrack history (1984 – 2009) and, since then, has had more ads on the Annual Top 10 Most Liked List than any other agency
The only agency to receive the Robyn Putter Award 3 years in a row in Sunday Times Top Brands
The most awarded agency in the history of the Pendoring Awards for Vernacular Advertising
To win Cannes Grand Prix
To win One Show Best of Show
To win Loerie Gold for Vernacular
To win a Loerie Grand Prix for Digital
Agency of the Year (AdFocus 2000, 2001 and 2017)
Large Agency of the Year (AdFocus 2000, 2001, 2016, 2017)
Media Agency of the Year 7 times in 10 years (MOST Awards)
Digital Agency of the Year (AdFocus 2014 and 2016)1st in South Africa
To win Cannes Grand Prix
To win One Show Best of Show
To win Loerie Gold for Vernacular
To win a Loerie Grand Prix for Digital
Our Group